Brighton Pools In The News
Brighton Launches Exciting Customer Relations Management (CRM) Software
Throughout the years, Brighton Pools has honed its processes to include several innovations to increase productivity and project efficiency. We’ve formed strategic partnerships and relationships with top industry product manufacturers, taken steps into the exciting world of geospatial technology, and revamped our branding.
One of the newest additions to our lineup is our Customer Relations Management (CRM) software, provided by Active Campaign. Active Campaign provides a centrally located CRM platform — accessible through both mobile and desktop applications— where all leads, projects, clients, and billing can be kept in one single, easy-to-navigate system.
Brighton Pools harnesses this technology to not only keep track of vital contacts, but to nurture leads as they come in and better serve our customers, from initial project launch to the final bill. By using the #1 automated CRM, we’re able to streamline our systems to keep our schedules flexible and provide steady cash flow, thanks to billing tools (more on this below).
The automated tools of the CRM software have significantly decreased proposal writing time — by 90% in fact. Every proposal is customized to each client’s specific needs, giving a professional edge to our initial touch and truly setting us apart amongst the competition. The tools allow for marketing emails to be tailored to the language and interests of each client. These proposals, coupled with our geospatial tech-based estimates, have increased customer flow year after year. Thanks to Active and its numerous easy-to-access templates, we have been able to speak to our customers on a micro-targeted level — relationship building is crucial for lead conversion.
The key to any sale is the second touch, ideally done with timing in mind. The automated emails sent through the CRM reduce lag time and maintain a quick follow up for each lead. Through our automated emails, we’ve seen increased lead conversion and boosted response rates from our potential customers. All in all, the software can be strategically programmed to work based on each customer’s unique needs. Drip campaigns and other app options make this tool even more versatile.
Throughout a project, keeping payments coming in consistently and on time can help construction stay on track while keeping our customers happy. Brighton Pools’ CRM automatically sends out billing reminders to clients and provides an easy way for them to pay directly online. Our online payment portal combines with the Active Campaign CRM to keep cash flow issues well into the past.
Tasks can easily be managed through the software as well. Keep track of inventory for the project, assigned employees, customer interactions and requests, and problem/solution documentation in one single space. The CRM’s centralized task list keeps everyone on the team on the same page. All updates are seen in real time, whether done on the computer or by phone.
Brighton Pools franchisees have access to this proven software tool along with the customer and tech support that comes with it. Training is included. Leverage this award-winning software to keep business thriving, customer payments on time, and projects on track.